How does a goal drive a design?
Well if I want users to learn and retain I have to be simplistic, direct and have repetition.
If I want them to have fun then I have to include.. surprises, randomness and wit.
If I want understanding then I need explanations and how it works.
If I want the to act or buy then I need to define features and benefits.
If I want to give answers the I need to be organized and most of all KEEP IT SIMPLE!
I need to remember my audience and act on there needs and wants.
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